ReadSocial adds a social layer on top of reading systems, websites, and iPad apps. With ReadSocial, publishers can add paragraph-level conversations to their content; users can attach images, links and text to a paragraph, and others can respond. All comments live inside a group (a hashtag designates a group, like #author, #biology, #title, #mrsbrownsclass, etc). Changing the hashtag changes the entire social overlay.

At its heart, ReadSocial is an API, tracking paragraphs of content and their attached discussions, wherever they appear. There are a few open-source clients for customers to use, for web, ipad and ibooks; users can log in via Facebook, Twitter, and Google, or via single sign-on.

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